In this project, Kunstnerforbundet wanted the profiling work for the exhibition to reflect the gallery's long history, as well as the great diversity of artists, art forms and price ranges. We made a visual identity focusing on large type, and cut-out imagery. The texts were written in a style that resemblance how exhibition texts were written in the earlier phase of Kunstnerforbundets history, and the output resulted in a series of 10 unique ads published in Klassekampen newspaper, as well as posters, social media, animations and digital ads.